Thursday, April 22, 2010

Quality or Quantity: What matters in the learning business...


Fast Good Cheap! Pick any two!

We are all familiar with this...Gradually my years of experience has taught me that the first thing to be sacrificed at the altar of business is "good". Good is a subjective, an often intangible measure. Fast is measurable; so is cheap.

Quality, in spite of all the parameters, remains largely unmeasurable. It takes years to develop design sense; years to understand why a certain sentence just sounds more right than another; years to design a learning experience as opposed to slides full of chunks of text...

But Quality, that indefinable something, remains for most part undervalued. Numbers count...quality is often shrugged off as an additional "something" or a ploy to gain more time...

But in this business of learning that we are in, quality has to be of paramount importance. Creating one effective learning experience is infinitely better than delivering ten mediocre modules...But who do you convince?

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