Saturday, April 24, 2010

An Incisive Report: Social Marketing Analytics

Social Marketing Analytics: A New Framework for Measuring Results in Social Media talks about marketing analytic, the need for standardized measures, and most importantly, about different measurement framework.

If you are foraying into the social marketing arena or want to understand how social marketing impacts CRM, or wish to make a case for it, this is a highly recommended read.

You can read the report here:

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Organizations as Communities — Part 2

Yesterday, in a Twitter conversation with Rachel Happe regarding the need for organizations to function as communities, I wrote the follow...